BMW Intelligent Coplit
Duration
Oct 2025-Present
Location
Berkeley, CA
Task
HMI Research
UX Design
Building a brand that breathes
BlossomField is a branding project for a wellness-focused company inspired by nature, inner balance, and gentle living. Our goal was to craft an identity system that feels soft yet confident — a brand that evokes emotional calm and organic growth, while staying relevant and modern.
Design Approach
Visual softness with a timeless foundation
We built the identity around a hand-drawn floral logomark, paired with refined, editorial-style typography. The color palette is inspired by early spring — soft whites, warm neutrals, and petal pinks. The system extends into custom illustrations, packaging mockups, social templates, and business assets.
Every detail — from kerning to icon stroke weight — was fine-tuned to feel thoughtful and harmonious. The result is a brand that feels alive yet minimal, premium but never cold.
Design highlights:
– Hand-drawn logo with natural flow
– Elegant serif + neutral grotesque type system
– Flexible assets for digital & print: icons, textures, color swatches
Brand Discovery
Defining emotion through strategy
We kicked off with a workshop-style exploration of the brand’s values, tone, and ideal audience. Through keywords, moodboards, and brand story sessions, we shaped a foundation of “gentle strength” that guided all design decisions.
